Marylène Madou × PURE by Jasaco

When art meets bloom

Two Belgian Brands, One Shared Vision

Marylène Madou is a Belgian award-winning print designer known for her expressive illustrations inspired by nature, flowers and everyday beauty. In her atelier, drawing and painting become a way to translate emotion into colour — sunflowers, hollyhocks and wild blooms often finding their way onto paper.

PURE by Jasaco is a Belgian family company creating premium silk flowers and plants for professionals in floristry, interior design and retail. Driven by craftsmanship, innovation and a love for botanical beauty, PURE brings lifelike blooms to interiors all over the world.

This collaboration connects Marylène’s artistic storytelling with PURE’s floral expertise. Two brands, one shared goal: to inspire creativity and spread the love for flowers & design — from maker to stylist to customer.

WHAT — A Field Reimagined

This collaboration brings together two Belgian brands with one shared love: flowers and creativity. PURE by Jasaco's passion for lifelike silk blooms meets Marylène Madou's artistic eye for color, shape and storytelling.

For our bouquet, Marylène drew inspiration from the poetry of a wildflower field — a place where everything grows at its own rhythm: unexpected, spontaneous and beautifully untamed.

Together, we translated that feeling into a floral composition full of freedom and softness.

She hand-selected blooms that capture this mood: a radiant sunflower dancing among delicate field flowers, fresh shades of yellow, blush pink and light blue, and playful combinations — such as the bold hollyhock paired with a classic peony.

Each stem reflects Marylène's creative vision, brought to life through PURE's craftsmanship.

The result is a bouquet that feels natural and fleeting… yet — made in silk — stays in bloom forever.

This is not just decoration. This is a bouquet as a design statement, created together.

WHY — Sharing the Love for Flowers & Design

At PURE by Jasaco, we believe in thinking beyond the ordinary. As a B2B brand, we don't just create silk flowers — we want to share our love for floristry, creativity and design with the people who work with our products every day.

This collaboration is part of that mindset.

By working together with Belgian artists like Marylène Madou, we look for new ways to inspire our customers — and their customers too.

We believe in the power of partnership. In blending artistic vision with floral craftsmanship. In creating collections that spark ideas, conversations and new ways of styling.

Because a silk flower should do more than decorate a space — it should inspire creativity, connection and emotion.

That's why we collaborate. That's why we create together.

And that's why it's not just any silk flower — it's a PURE silk flower, designed to inspire.

Colorful flower bouquet in turquoise vase

Marylène Madou arranging flowers purple background

HOW — From Field to Print

Each stem in the bouquet reflects the flowers Marylène loves to draw in her atelier — especially the sunflower and hollyhock, recurring motifs in her paintings and sketches.

Translating these personal symbols into an exclusive print for PURE felt like a natural continuation of her artistic journey. Color — a core element for both Marylène and PURE — became the connecting thread.

Brushstrokes transformed into patterns, organic shapes into layered rhythm, until the bouquet was reborn as a signature print that captures its soul on paper.