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For who
The B2B destination for lasting floral and botanical décor
PURE by Jasaco is created for professionals looking for more than artificial flowers and plants. For florists, retailers, garden centres, wholesalers, interior professionals, decorators, event planners and hospitality experts who want to create, inspire and make an impression.
Since 1989 we have been shaping a world of lasting beauty. Today, PURE offers one of Europe’s most extensive collections of silk flowers, artificial plants and artificial trees. From refined individual stems and lifelike Real-Touch flowers to ready-made bouquets, striking plants and statement trees: everything professionals need, all under one roof.
Everything you need to bring your floral ideas to life
A shop that needs to feel fresh and inspiring with every new season. A restaurant designed to create atmosphere. A hotel, office or event venue in need of effortless greenery. A florist searching for the most beautiful stems. Or a large-scale interior project that calls for something truly distinctive.
Whatever you have in mind: PURE offers the products, variety and inspiration to bring your ideas to life.
Our collections combine Belgian design with a strong sense of international trends, organic shapes, refined colour palettes and an increasingly lifelike look and feel. From timeless essentials and expressive eye-catchers to innovative new collections, PURE evolves with the market while continuing to surprise.
Over 10,000 possibilities. One destination.to bring your floral ideas to life.
A shop that needs to feel fresh and inspiring with every new season. A restaurant designed to create atmosphere. A hotel, office or event venue in need of effortless greenery. A florist searching for the most beautiful stems. Or a large-scale interior project that calls for something truly distinctive.
Whatever you have in mind: PURE offers the products, variety and inspiration to bring your ideas to life.
Our collections combine Belgian design with a strong sense of international trends, organic shapes, refined colour palettes and an increasingly lifelike look and feel. From timeless essentials and expressive eye-catchers to innovative new collections, PURE evolves with the market while continuing to surprise.
Lasting beauty, designed for professional use
Our flowers, plants and trees bring the beauty of nature indoors, without the limitations of fresh decoration. No watering, no daily maintenance and no short lifespan. Simply a lasting, flexible and stylish solution that can be used and restyled season after season.
This makes PURE an ideal choice for commercial spaces, hospitality environments, retail concepts, events and interior projects where visual impact and ease of use matter equally.
From floristry to hospitality.
From retail to interior projects.
PURE is designed for:
Retailers and concept stores
Garden centres
Wholesalers
Interior architects and project designers
Stylists and decorators
Event and wedding professionals
Hotels, restaurants and other hospitality concepts
Businesses and commercial interior projects
Do you work professionally in décor?
Then PURE by Jasaco is where you belong.
Discover a world of flowers, plants and trees that continues to inspire.
Flowers make the world go round.
Discover our target audiences!
