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Our story
Flowers make the world go round
Step into the flourishing world of PURE by Jasaco – the benchmark in premium-quality silk flowers, artificial plants, and trees since 1989.
What started as a specialist in decorative materials for florists has grown into an internationally thriving brand for professionals in retail, interior design, hospitality, and event decoration. With over 35 years of experience in the artificial flower and plant industry, we combine craftsmanship, innovation, and aesthetics into a unique total experience.
Our mission is clear: “Flowers make the world go round.” Not just a slogan, but the driving force behind everything we do. PURE creates more than decoration – we bring emotion, atmosphere, and experience to every space.
A significant part of our collection stems from in-house product development, in close collaboration with our partners and clients. Together, we design innovative, realistic, and stylish collections that respond to current trends in color, form, and seasonal ambiance. This enables us to act quickly and offer tailored solutions across various sectors.
Our customers – from florists, concept stores, and interior designers to event planners and hospitality professionals – find a reliable partner in PURE, one with a keen sense of style, commerce, and creativity.
With more than 10,000 carefully selected silk flowers, artificial plants, and trees, PURE offers an exceptionally broad and deep assortment. Season after season, we surprise our clients with new styles and inspiring themes that spark creativity and boost commercial potential.
PURE by Jasaco is more than a wholesaler. We are a thriving B2B brand with a strong international footprint, a state-of-the-art showroom in Belgium, and a streamlined logistics operation ensuring fast, global deliveries.
From stylish shop windows and floral arrangements to impressive hotel lobbies and thematic event decor: PURE stands for creativity, class, and quality – with a touch of magic.
Where our flowers bloom, experience comes to life.
Discover PURE – and let yourself be inspired by the beauty of lifelike art.
Behind the scenes, our logistical operations and high service levels apart. PURE by Jasaco is not just a local gem; we enjoy a formidable international standing in the realm of silk flowers and artificial plants. Our streamlined logistical system, meticulously crafted over the years, propels us to the forefront of this industry.
Today, we stand strong and proud on the global stage, bringing the magic of artificial flowers to professional floral enthusiasts around the world.
At PURE by Jasaco, we don’t just sell artificial flowers and plants; we craft moments of beauty, inspire creativity, and share the enchantment of nature with the world.
Join us on this extraordinary journey where flowers truly make the world go round.
