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Antwerp Design Week '26
PURE by Jasaco X Antwerp Design Week
Every year, Antwerp Design Week brings together Belgian and international interior brands, retailers, architects, stylists and design enthusiasts in Belgium’s design capital. Throughout the city, showrooms open their doors for a week filled with inspiration, innovation and meaningful connections.
PURE by Jasaco was proud to be part of this unique event once again. A week in which we showcased our latest collections, met inspiring professionals and shared our passion for floral design with visitors from all over Europe.
The next edition of Antwerp Design Week is already on our radar. While the official dates have yet to be announced, one thing is certain: we look forward to making Antwerp bloom once again.
PURE was blooming in the Ethnicraft showroom like never before
During Antwerp Design Week, PURE by Jasaco was welcomed into the beautiful Ethnicraft showroom in Boom. Surrounded by timeless furniture and natural materials, our silk flowers, plants and trees added an extra layer of atmosphere, colour and inspiration.
One of the highlights of the week was the exclusive PURE Blooming Experience, a creative workshop hosted together with Belgian artist Marylène Madou and aperitivo partner Bongiorno. In an intimate setting, flowers, art and design came together during an evening filled with creativity, connection and inspiration.
The combination of Belgian craftsmanship, artistic expression and floral styling made this location a truly memorable part of Antwerp Design Week.
PURE at the ADW Discovery Point of Furnitale!
During Antwerp Design Week, PURE by Jasaco proudly partnered with Furnitale, one of Antwerp’s leading interior destinations and a beloved PURE reseller. This unique location allowed us to introduce our collections to a wider audience of design enthusiasts, interior lovers and homeowners seeking inspiration for their living spaces.
Throughout the week, visitors discovered the versatility, craftsmanship and lifelike beauty of the PURE collection while experiencing firsthand how floral design and interior design seamlessly complement one another.
The enthusiastic reactions, inspiring conversations and warm welcome made Furnitale a memorable part of our Antwerp Design Week journey.
We'd love to see you in Antwerp next year!
Looking for more inspiration?
Step into a world of floral experience.
Antwerp Design Week may be over, but the inspiration continues.
At our 2,000 m² showroom in Belgium, you can discover the complete world of PURE by Jasaco. From lifelike silk flowers and statement trees to our newest collections, seasonal highlights and ready-made bouquets, there is always something new in bloom.
Book a showroom visit and immerse yourself in a world where flowers truly make the world go round.
We look forward to welcoming you.
