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Antwerp Design Week '26
PURE by Jasaco X Antwerp Design Week
Some moments go beyond simply discovering a brand…
They let you truly experience it. Antwerp Design Week is one of those moments.
From 30 May to 3 June, Antwerp once again becomes the beating heart of design.
Not a traditional trade fair, but a curated journey through Belgium’s most inspiring showrooms where design, aesthetics and meaningful connections come together.
A place where professionals come to be inspired, discover what’s next, and connect through design.
| SAVE THE DATE |
Antwerp Design Week '26
When?
30 May – 3 June 2026 | 10 AM – 6 PM
Where?
District West | @Ethnicraft | Scheldeweg 5, 2850 Boom (For B2B)
District Downtown | @Furnitale | Grote Pieter Potstraat 15 A, 2000 Antwerpen (For Design lovers)
Experience PURE like never before!
This year, PURE finds its place inside the Ethnicraft showroom in Boom.
Not as a supplier in the background but as part of the atmosphere. But as part of a complete experience where every detail comes together naturally.
Throughout the showroom, experience how our flowers, plants and trees effortlessly blend into refined interiors. Adding texture, atmosphere and a natural sense of balance to every space.
Two worlds. One story.
On one side, there is the iconic MORPHO by Tomorrowland, back once again.
An international design concept for which PURE had the honour of creating the full botanical scenography.
On the other, we reveal a more artistic and intuitive side of PURE through our unique collaboration with Belgian designer Marylène Madou, where flowers become emotion, colour and expression.
Why this experience deserves a spot on your agenda:
→ Step into the story behind Morpho by Tomorrowland and discover our unique collaboration with Belgian designer Marylène Madou.
→ Experience how PURE flowers and plants bring atmosphere, softness and sophistication to the Ethnicraft showroom. Placed within a completely different high-end design context.
→ Discover inspiring guest brands including Atelier Vierkant, Architectural Metals and Live Light.
→ Catering: enjoy drinks & bites throughout the experience.
→ Free shuttle service to other ADW hotspots!
NEW | Find PURE at the ADW Discovery Point of Furnitale!
In the heart of Antwerp, hidden inside a stunning historic chapel (Grote Pieter Potstraat 15A), you’ll discover a unique PURE reseller location during .
A destination where both industry professionals and design lovers can explore the PURE collection in an atmosphere shaped by interiors, creativity and character.
Together with a curated selection of leading design brands: Passe Partout, Zuiver, JF The Reborn Home, Bovi and Mondada. We’re creating a complete design experience where furniture, fabrics and botanical styling come together effortlessly.
B2B Professional?
Discover our story at > District West | @Ethnicraft | Scheldeweg 5, 2850 Boom
B2C Design Lover?
Discover PURE flowers at > District Downtown | @Furnitale | Grote Pieter Potstraat 15 A, 2000 Antwerpen
See you in Antwerp!
VISIT OUR SHOWROOM!
Step into a world of floral experience.
Across more than 2000 m² discover our collections in carefully curated settings. From striking installations and refined hotel concepts to perfectly styled bouquets and seasonal displays. A showroom designed to inspire and set ideas in motion.
Together with our advisors, you translate that inspiration into a clear, tailored concept that fits your event or project seamlessly.
⇒ See, feel and experience your concept as it comes to life.
